While there are a million ways to cook an egg, and set up your email marketing, we’re going to go scrambled for this one. If you are looking for an easy way to get started, follow along! But first, if you still need to understand why email marketing is a crucial piece of your business, skip over to my post: Why Spend Your Marketing Budget on Email Marketing in 2019
Here are 3 Easy Steps to Get Started with Email Marketing
Select a free version of an Email Marketing Service (EMS). For the purpose of sticking to our menu of scrambled eggs, I recommend MailChimp.
I find it easy to use because it provides templates, marketing automation and let’s you use the platform for free up to 2000 subscribers.
Create a list and build it.
If you already have an email list, great! If not, it’s time to start building one for your business
Build your list with MailChimps sign up forms and add them to your website or share the link on social media
Deliver the goods.
In this case, we’re talking about sending emails to your list. Plan to deliver valuable content that keeps them hooked, instead of reaching for the Unsubscribe button.