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Why Spend Your Marketing Budget on Email Marketing

Why Spend Your Marketing Budget on Email Marketing

In my last post I explained How to Get Started with Email Marketing in 3 Easy Steps. Now it’s time to back that up with WHY I believe you should be spending your marketing resources on email marketing in 2019. Yes, that’s right, I said 2019.

Need to generate leads? Use email marketing.

Need to nurture and engage your current customers? Use email marketing.

Need to recover all of those abandoned carts? You know what I’m about to say. Use email marketing.

Direct your focus to this important digital marketing activity, not because I say so (but, ahem, I am a 15 yr Marketing Veteran so that must count for something?), but because the DATA doesn’t lie!

This post from LYFE Marketing has 25 reasons. They include things like drive more conversions, most cost effective marketing tool, can be automated, drive traffic to your website, easy to measure, stay top of mind and so much more.

From BitBounce, here are some of those numbers you’re looking for:

General Email Marketing Statistics

So, are you convinced? If you haven’t started already, be sure to set a goal to implement ways to add email subscribers to your list. A list of your leads & customers doesn’t necessarily happen overnight, but I do have a free download if you’re ready to find out how to use opt-ins to quickly grow your list.

Download this free kickstart guide and learn how to Quickly Grow Your List with Highly Targeted Opt-In Offers

Download this free kickstart guide and learn how to Quickly Grow Your List with Highly Targeted Opt-In Offers