Why Spend Your Marketing Budget on Email Marketing
In my last post I explained How to Get Started with Email Marketing in 3 Easy Steps. Now it’s time to back that up with WHY I believe you should be spending your marketing resources on email marketing in 2019. Yes, that’s right, I said 2019.
Need to generate leads? Use email marketing.
Need to nurture and engage your current customers? Use email marketing.
Need to recover all of those abandoned carts? You know what I’m about to say. Use email marketing.
Direct your focus to this important digital marketing activity, not because I say so (but, ahem, I am a 15 yr Marketing Veteran so that must count for something?), but because the DATA doesn’t lie!
This post from LYFE Marketing has 25 reasons. They include things like drive more conversions, most cost effective marketing tool, can be automated, drive traffic to your website, easy to measure, stay top of mind and so much more.
From BitBounce, here are some of those numbers you’re looking for:
General Email Marketing Statistics
There are now almost 4 billion email users (3.7 billion were recorded in 2017) worldwide. Experts predict this number will reach 4.1 billion by 2022– that’s more than half of the world’s population!
The amount of business emails sent and received is expected to be more than 319 billion in 2021 – this number was 269 billion in 2017.
For B2B audiences, email ranks third amongst the most influential sources of information. The first two sources were found to be colleague recommendations and thought leaders.
49% of companies use email automation in some form or another. This number is expected to grow as automation solutions further develop.
Emails with video clips can spike up click-rates by 300%. This suggests users’ inclination towards more visual emails. Video strategy is a hot topic in email marketing for 2018!
The return on investment for email marketing averages at 3,800%,or an average of $38 return for every invested dollar.
The best day to send emails on is Tuesday, at 10 am or anytime between 8 pm to midnight. Don’t ask us why – data proves it.
Demographic Email Marketing Statistics
The conversion rate for opened emails on computers is the same for males and females. However, female conversion rate is higher on tablet devices, whereas male conversion is higher on mobile phones.
73% of millennials say they would rather communicate business affairs via email.
72% of young adults (18 to 24 year olds) say they prefer opening emails on their phone.
28% of customers say they prefer receiving promotional content via email more than once per week.
So, are you convinced? If you haven’t started already, be sure to set a goal to implement ways to add email subscribers to your list. A list of your leads & customers doesn’t necessarily happen overnight, but I do have a free download if you’re ready to find out how to use opt-ins to quickly grow your list.