Building a Digital Marketing Plan from Scratch (Part 1)
Where to start with your digital marketing plan?
Hey, what do you know, the new year is already off and running.
I’m going to ask you a question about your business and I don’t intend to make you feel guilty, rather, my goal is to offer you a helping hand. To relieve some pressure from that endless list that starts swirling around in all entrepreneur’s heads.
First of all, digital marketing is of course a part of your overall marketing strategy. To keep things simple, let’s get this out of the way first. Trust me, you’ll feel much better when this is all down on paper.
Why does your company exist? _________________________________
Who is your ideal customer? ___________________________________
How and why is your company better? ___________________________
Does your price and positioning tell a story about the value your company creates? Y/N
How do you distribute your product? ____________________________
Maybe you’ve gone through this exercise with your business already, or maybe this is the first time you’ve had to ponder some of these questions. The next step here is to either stay your course, or make any adjustments necessary now that you’ve identified the information above.
Alright girl, cut to the chase. Where is the digital marketing plan you said you were going to help me with? Well, let's just take one thing at a time. I'll offer up the remaining topics over the next few weeks. Stay tuned!