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Fresh Digital Marketing Ideas

5 Things To Do Offline to Rock Your Business Online


Do you want to rock your business online? 

While everyone knows it's essential to unplug regularly (in fact, here are some health benefits), here are five ways to benefit your business that don't require a single click of the mouse, or scroll of the thumb! *Spoiler Alert, Real Housewives doesn't count. 


1. Sing in the shower

Start your day off with a nice hot shower. Make sure you have plenty of time because here is where you will let your mind wander. Some of my best ideas have struck while in this state. Bonus points for belting out your favorite tune.

2. Go for a run

I'll be honest, I'm not a great runner. I swear that 85% of the problem is mental (ok, maybe even 99%.) My workaround? Use that head space to stir up creativity to solve some of your business's most complex problems. What better way to get through a run than by taking your mind off of it. Before you know if you've run 5 miles!

3. Go shopping

I'm giving you a free pass to get out and go shopping. Do some market research in your favorite local stores, the mall, and even big box stores (online shopping doesn't count this time remember!). Take a look at what people are are buying and how it relates to your business. Take in the visual merchandising and note what draws you in - colors, fonts, display units. Are there new and unique promotions going on? An awareness of these things can give you psychological insight into the consumer behavior of the target audience you are trying to reach.

4. Grab coffee with a friend

If you're working on a particularly difficult business problem, it's always helpful to talk it out with someone else who's not directly involved. Gain some fresh perspective and try a new flavor you would have never chosen otherwise. Who knows what inspiration a new drink selection could make!

5. Meditate

Meditation is awesome. I'm sure you've heard it a million times, and maybe you've even tried it once or twice only to have your mind wandering all over the place - causing more stress than the whole meditation experience is worth! Believe me, I've been there. It took me many years of starts and stops before I finally just surrendered. A wise person once told me that when you start to meditate it's like when you're cleaning out a room. At first you have to get everything in the middle of the room before you can start to sort it all out. If you're new, try guided meditations. I'm partial to Calm.com.

If all else fails, you could always do what I love to do - vacuum. It's weird. I know. 

Keep hustling,


Melissa Carrier