Get Started With a Plan
Holiday sales can make or break some businesses. It’s the time of year when consumers and businesses get into the giving spirit and open their wallets. Now, would you rather your customers open their wallets for you? Or for your competitor who spoke to them at the right place at the right time? If you need some additional help formulating what your Holiday Marketing Plan needs to include, check out this Holiday Marketing Planning Outline.
In my last post, I covered 10 Key Dates for Your Holiday Marketing Plan. Feel free to cruise on over and check them out. Then come right back here and enter those dates into your calendar.
Holiday Promotions & Offers
There are many different types of promotions and offers you can use as sales tools during the holiday shopping season. The thing I love most about these tools is the flexibility and that they are achievable for any business, regardless of size or budget.
Product: gift with purchase, limited edition, sets
Lead Generation: giveaways, contests, share with a friend
Engagement: Pinterest parties, Facebook Live, Twitter Chats
Events: In-store events
Partnerships: relevant brands, influencers
If you need a bit more help choosing which type is best for your business, head on over to my post: 5 Promotion Ideas for the Holidays. Or reach out to me and I’ll let you know my thoughts!
Your Communication Strategy
Be sure to have the previous two items in place before you try to assemble your communication strategy. Here we’ll take a look at three things:
What: your message and what you want to convey to customers, along with a clear call to action
When: the date/time your message will be delivered
How: which channels will you use to share your message (email, social media, signage, etc.)